VISUALS

With a pen as my wand and pixels as my canvas, I can craft designs and pour life into stories.

Grow magazine

ILLUSTRATION

Assignment:

Create an illustration that depicts the ecosystem under the snow for Grow, the CALS periodical
Show the interaction between humans and nature
Highlight the animals that live in the subnivium

Solution:

Research / Explored subnivium animals and facts for reference
Creative development / Brainstormed individual winter scenes, such as skiing, a fox, etc.
Execution / Utilized Adobe Illustrator to make drawing come to life

GROW Magazine

Creative Development: Visual Concepts

GRAPHIC DESIGN

Assignment:

Create an illustration that depicts the combined use of space for solar energy and agriculture
Keep objective illustration appropriate for Grow
Highlight symbiosis between the crops and insects

Solution:

Research / Studied current agrivoltaic farms for reference
Creative development / Sketched drafts of solar panel fields with animals, cartoon solar panels, and an agrivoltaic farm with human included
Execution / Utilized depth and texture to highlight extensive plot of solar panels and respective rows of agriculture, include a person to show crops are harvestable

Institute 
for Rural Partnerships

ILLUSTRATION

Assignment:

Solution:

Research / Studied the marketplace to understand and determine which partners and businesses would utilize these lawn signs
Creative development / Brainstormed concepts that bring forward the message and uniquely stand out in the rural landscape
Execution / Balanced emphasis on “Research” and “Rural” by varying typeface, using existing UW-Madison icons, fonts, and colors to maintain brand identity

Assignment:

Create visual brand identity for the Wandr app for final Journalism 202 project
Brand: Create a logo identity, comprehensive brand system, and initial merchandise collection to represent an entire brand identity
Digital: Create a website on Wordpress that represents the brand identity for the app while organizing information for the Wandr brand story

Solution:

Research / Studied the marketplace of famous brands, the use of color for successful brand association, and synthesized styles and concepts from other travel brands
Creative development / Brainstormed logo concepts for pitch deck to professors, considered color choices and typeface that coincide with Wandr’s vision and purpose, collaborated with fellow students to finalize concept
Execute / Delivery of a complete brand system:
- Brand identity
- Visual system: type, color, icons, and illustrations
- Merchandise collection
- Website

ILLUSTRATIONS

Assignment:

Create illustrations to supplement articles about student life for The Daily Cardinal, an award-winning UW-Madison student newspaper
Freeform topics, editorial art to support stories and reflect student-related articles
Create and submit illustrations by concrete deadline to meet publication calendar

Solution:

Research / Referenced and studied past Daily Cardinal illustrations to understand the relationship between visuals and articles
Creative development / Created concepts that infused the publication brand tone and met the needs of the student culture audience with the following descriptors: contemporary style, humor, youth, and simplicity
Execution / Utilized Adobe Illustrator to quickly create icons with quality and personality to fit the brand essence of the publication

Assignment:

Create a series of digital advertising templates for the College of Agriculture and Life Sciences (CALS) for use in social media and email
Adhere to UW-Madison brand style guide for consistency and continuity
Create a library of 5-8 templates that offer flexibility dependent on digital platform use

Solution:

Research / Familiarized self with CALS social media to maintain brand identity and continuity
Creative development / Brainstormed concepts that utilize type, color, icons, and pictures that create a flexible system of movement and maintain simplicity
Execution / Utilized Adobe programs to deliver a comprehensive toolkit of digital brand assets