WORDS
Whether writing email advertising for a major retailer or poems for a party theme, I can present words wrapped with clarity and attention to detail.
Below are samples of my projects that have exposed me to the inspiring world of advertising, crafting conceptual copy, the intensity of finishing before a deadline, and presenting my stories in a visually logical manner. Most importantly, each project is tailored to the unique taste of each audience, whether that be Sephora or the city of Madison.
Sephora“POINTS MULTIPLIER EVENT” PROMOTION
Assignment:
Write promotional copy for Sephora’s September
“Points Multiplier Event” to be delivered through the site app, email, and printAdhere to Sephora’s established tone, suited for their customer audience
Be able to implement feedback from other copywriters and designers to produce unique copy that aligns with Sephora’s voice
Solution:
Research / Referenced past Sephora’s bundles and studied the copy used on their social media and style guide to develop my writing
Guardrails / Implemented short and clear copy to adhere to strict word limits and style
Development / Created several concept headlines, message copy, and banners, and strategized with senior creatives to refine messaging to implement in final creative deliverables
Plato's closet “AUGUST PACKAGES”
Assignment:
Compile copy for three packages of various sizes to be posted on social media, including headline, body copy, and captions
Connect to Gen-Z demographic; female, 13-24, with a renew and reclaim passion
Develop written creative concepts with other copywriters and designers to produce unique content that aligns with Plato’s voice
Solution:
Research / Referenced past Plato’s bundles and researched voice in social to guide writing
Guardrails / Implemented hashtags, puns, and a trendy tone to adhere to the voice of Plato’s Closet
Development / Created several concept headlines, body copy, and captions, and strategized with senior creatives to refine messaging to implement in final creative deliverables
Creative ProjectJOURNALISM 202“WHAT’S HAPPENING IN MADISON”
Assignment:
Choose a topic to focus a semester-long project that relates to a Madison-area issue
Be able to interview at least three people about their experience with your topic
Synthesize research and interview stories into a Wordpress website and various graphics
Solution:
Research / Investigated Indigenous communities in Madison and how their artwork maintains their cultural connection to sustainability
Development / Interviewed two Indigenous artists, a sustainability project manager, and a UW-Madison professor to understand their stories
Create / Utilized Adobe Illustrator graphics, an Adobe InDesign layout that displays research and interview information, and published stories to a Wordpress website
Click here to visit the website I created for this project
journalism 202“BREAKING NEWS STORY - INITIAL WIRE”
Assignment:
Write a breaking news report about a fictitious train derailment in Wisconsin
Adhere to Associated Press Stylebook rules for punctuation, grammar, and overall structure
Keep an objective and informational tone while using quotes that bring out emotion
Solution:
Discovery / Identified the 5 W’s and 1 H of the story: Who, What, When, Where, Why, and How
Guardrails / Referred to Associated Press Stylebook to stay consistent with journalistic standards
Create / Assembled quotes from fictional law enforcement authorities and information about ammonia exposure to portray a more meaningful depiction of this event
Journalism 202“BREAKING NEWS STORY - FOLLOW-UP”
Assignment:
Write a follow-up story for the breaking news story about a fictitious train derailment in Wisconsin
Provide an update to the breaking news story that includes greater context and background, including the organization of information in a hierarchy of importance
Adhere to Associated Press Stylebook rules for punctuation, grammar, and overall structure
Solution:
Discovery / Identified the 5 W’s and 1 H of the story: Who, What, When, Where, Why, and How
Guardrails / Referred to Associated Press Stylebook to stay consistent with journalistic standards
Create / Focusing on the identities of the victims, recounted the alarming events and status of individuals involved through quotes from authorities and neighbors to update the community
Journalism 202“LOCAL EVENT PROMO - PITCH EMAIL”
Assignment:
Write a pitch email from a marketing agency perspective to a local broadcaster to support the event of your choosing
Include information about the event and why your event is worth coverage
Adhere to Associated Press Stylebook rules for punctuation, grammar, and overall structure
Solution:
Research / Explored non-profit events in the Madison area that help animals and selected the local animal shelter
Guardrails / Referred to Associated Press Stylebook to stay consistent with journalistic standards
Create / In order to generate interest, assembled three key reasons the community should care: their love of pets, supporting the community, and a fun activity for families by creating a fictitious event that helps animals at the shelter, speaking from an emotional perspective to persuade journalists to cover the event
“LOVE LETTER TO LONDON”
Assignment:
Choose a KNOCK value to embody with a creative interpretation
Develop assignment through personal experiences and creative process
Align relationship between assignment content and creative abilities within the workplace
Solution:
Brainstorm / Researched KNOCK company values and selected “Be Curious,” which guided thinking towards experiences where I’ve devoted extraordinary curiosity
Development / Reflected on my study abroad semester in London and how to deliver my adventurous outlook
Write / Utilized Microsoft Word to express my love for London while weaving my experiences into an advertising campaign
CHILDREN'S Theatre “CURTAIN CALL BALL” THEMES
Assignment:
Project parameters / Write copy for a hypothetical project: Development of three separate themes for Minneapolis Children’s Theatre Company’s fundraiser, celebrating the 10th anniversary of the production
“The Grinch Who Stole Christmas”Develop creative concepts that include research of past Curtain Call Ball themes, which imagine a sophisticated atmosphere inspired by a children’s play
Include whimsical descriptions for environment and tactical considerations to bring the concepts to life
Solution:
Brainstorm / Explored past Curtain Call Ball experience concepts and multiple design resources in order to create a visually imaginative, boundless atmosphere
Collaborate / Shared theme ideas with design partner and implemented inspiration; to develop a proposed color scheme, textures, and overall look and feel
Create / Wrote conceptual copy that leveraged creative freedom, including poems, puns, and immersive language
KNOCK “THE GOLDEN LINING”
Assignment:
Develop copy for a reimagined conference booth experience for KNOCK to present to prospective advertising and business clients
Work with entire intern group consisting of strategists, project managers, graphic designers, new business, and other copywriters to propose two different themes
Bring to life new perspectives of the KNOCK values and personality while maintaining legacy successes, like the gold tote bag and punchy messaging
Solution:
Collaborate / Partnered with graphic designer to develop the concept “Golden Lining,” evolving the idea of the recognizable gold tote bag, reimagining it to be representative of the inner shine of the agency
Development / Write a manifesto, headlines, body copy, and quick hits to create a comprehensive story that emphasizes KNOCK’s collaborative, creative, and
future-forward valuesFeedback / Presented the “Golden Lining” creative concept to agency leadership in multiple client-style presentation meetings, receiving feedback on creative and next steps